The Cool Ranch | Super Bowl

For Super Bowl LIV, Doritos brought its iconic Cool Ranch flavor to the big game for the first time, celebrating a bolder, more flavorful recipe with a star-studded Wild West showdown. Starring Lil Nas X, Sam Elliott, and Billy Ray Cyrus, the campaign brought together music, humor, and pop culture in a dance battle set to “Old Town Road.”

The campaign extended well beyond the 60-second spot through a series of social teasers, digital content, and an interactive experience with the AI-powered dance app Sway, giving fans the opportunity to put themselves into the action. Together, the integrated campaign turned a product relaunch into a larger cultural moment, inviting audiences to experience Cool Ranch on another level.

The campaign also delivered strong results, with 100,000+ Sway downloads on launch day, 1.2 billion TikTok challenge views, and a #3 ranking in the App Store.

MY ROLE

Co-led agency-side production for Doritos' integrated Super Bowl campaign, overseeing all elements of production from initial concept through final delivery across broadcast, digital, OOH, social, and the interactive Sway experience. Partnered closely with agency creative teams, external production partners, talent teams, and key stakeholders to execute a cohesive, multi-platform experience.

SCOPE

Broadcast TV · Paid Social · Organic Social · OOH · Radio/Streaming Audio · Interactive Digital Experience