A daytime aerial view of a modern cityscape with a focus on a large, cube-shaped building under construction, surrounded by tall glass skyscrapers and construction equipment.

GO-GET

Uber’s global product showcase is an immersive, live-streamed keynote unveiling the next generation of product innovations. Anchored in “Be There,” films, animations, keynote content and experiential touch points brought the idea to life—showing how Uber helps people show up for the moments that matter.

MY ROLE

I led 7+ integrated workstreams spanning in-house creative and production, while managing external agency partners from development through delivery. I oversaw the work holistically: connecting teams, timelines and production while ensuring every expression met Uber’s creative standards and remained true to the brand’s voice.

SCOPE

Live Event · Film · Motion Graphics · Product Animations · Experiential · Digital · Lifecycle CRM

Opening Film

GO-GET opened with the idea at the heart of it all: getting there matters so you can be there. The film established the emotional foundation for the keynote, connecting Uber’s expanding ecosystem to the moments and people that make the destination matter.

Keynote Presentation

For the main event, we leveled up the keynote experience with a visual system built to do more than inform. Every slide was designed to tell a story, clarify a product, and reinforce the central idea of being made for every day, turning a traditional presentation into a cohesive, branded narrative.

VIEW THE FULL KEYNOTE↗

We extended the design system beyond the screen and into the Perelman Performing Arts Center in NYC. Through immersive installations and physical touchpoints, “Be There” became a tangible experience, transforming the space into a living expression of the brand.

A cup of coffee with the Uber logo written on the foam
Uber Eats promotional display with a large green shopping bag and bicycle, a vending area, and digital screens inside a modern, wood-paneled room.

Event & Activations

Four people smiling and posing with Uber Eats shopping bags in front of a large Uber Eats logo.
A coffee kiosk shaped like a delivery truck in a modern cafe, with shelves of coffee mugs and people in line at a coffee shop.
Display showing six sections related to Uber app features, each with a smartphone screen and labels, including Travel Mode, Uber One International, Eats for the Way, Shop for Me, Hotels on Uber, and One Search, with a banner at the top and bottom reading "GO—GET—2026".
A digital display in an airport or shopping mall with promotional messages for Uber, a search app, and a tagline 'One app for everything'. People are visible sitting and walking below, against a large window showing a map and city streets outside.
Two people standing behind a black table with yellow lamps, in front of a green wall decorated with Uber Eats bags and icons of various transportation modes, and a sign that says 'Travel Mode'.
Two women sitting in airplane seats in a themed room with windows showing clouds and sunset sky, one in white suit, the other in brown leather coat.
Two people, a woman wearing a pink blazer and black leather pants, and a man in a gray sweater and jeans, standing together inside a display area with shelves of orange boxes labeled 'Hotels on Uber.'
A speaker is standing on stage in front of a large screen that displays repetitive promotional text about Uber's app for 2026. The audience is seated and watching the presentation in a dark auditorium.

We extended Go-Get 26 into a landing page, CRM and in-app surfaces, bringing the event’s distinct voice and design system into high-impact, everyday touch points. It’s in these smaller brand moments where the system really comes to life.

Digital Ecosystem

A woman and man waving goodbye from a car window.
Woman sitting in the backseat of a car with a seatbelt on, holding a drink, and an Uber Eats bag placed beside her. Car interior visible with windows showing a cityscape outside.
People walking in a street at night with the text 'GO GET 2026' overlayed.
Digital map interface with a search bar labeled 'Where to?', a microphone icon, and a calendar icon on a dark circular background.
Three people walking on a city street with a building in the background, one person is pointing upwards, overlay text reads "GO-GET".
Icon of a bed with white sheets, green blanket, and wooden headboard on a white background.
Mobile app interface for shopping, with a woman holding shopping bags and a search bar labeled 'Find a store'.
Smartphone screen showing a ride-hailing app in New York City with options for Uber, Eats, Courier, and Shuttle, and a search bar for destination.
Mobile phone screen displaying a promotional Uber app section with a woman smiling and a toggle switch, with text about tuning into a live stream and a button to watch live.

EP Alexis Denham · Producer Marjorie Fajardo · Designer Dasha Buduchina · Katie Burleson · Annika Ide · Emily Felipe Copy Dexter Ho · Creative Director Tu Phan

Smartphone screen showing Uber app with a pop-up about Uber's product showcase, offering options to 'Watch now' or 'Not now'.
Text image with the message 'BE _ THERE' with a blank space in the middle.
Advertisement for Uber with a woman getting into a car and a person handing a ride card, promoting Uber's product showcase and live stream.
A woman with glasses sitting in a car, smiling and looking out the window during sunset, with promotional text for Uber's live stream event in New York City.
Text preview of highlights from go-to-get with a call-to-action button 'Stream it now'.
Advertisement for Uber's 2026 product showcase, featuring a person on a bicycle, the Uber logo, and a yellow container with a red handle.