Uber Don’t Eats | Super Bowl

Uber Eats took center stage at the 2022 Super Bowl with a star-studded campaign challenging the perception that the platform delivers only food. Featuring Jennifer Coolidge, Gwyneth Paltrow, Trevor Noah, and Nicholas Braun, the campaign used humor and unexpected storytelling to spotlight Uber Eats' growing selection of everyday essentials, from groceries and household goods to beauty products and beyond. Extending well beyond game day, the integrated campaign spanned broadcast, digital, social, and OOH, bringing the playful concept to life across multiple cultural moments.

MY ROLE

Led client-side production and agency management, serving as the key liaison between Special US and Uber's internal teams to bring the campaign to life across multiple channels. Managed production budgets, talent negotiations, and legal and business affairs clearances, while overseeing creative execution to ensure brand consistency, creative excellence, and cross-functional stakeholder alignment throughout the high-profile, fully integrated Super Bowl campaign.

SCOPE

Broadcast TV · Paid Social · Organic Social · OOH · Radio/Streaming Audio · Lifecycle CRM