Uber Eats Courier

In Summer 2026, Uber Eats had a good problem: demand for delivery was outpacing courier supply. To close the gap and protect market share, we moved fast—developing and launching a fully integrated courier acquisition campaign in under two months. Created entirely in-house by a small but mighty team, the campaign spanned TV, OLV, OOH, radio, social, and more.

MY ROLE

I led production end-to-end, translating an aggressive business need into an executable, integrated campaign. I oversaw the production strategy, budget, timeline, cross-functional teams, and external partners—keeping a massive volume of creative moving across channels while navigating an evolving brief, compressed schedule, and plenty of pivots along the way.

SCOPE

TV/OLV · OOH · Paid Social · Organic Social · Radio/Streaming Audio · AI Production · Localization